PIONEER NEW WORLD

Good evening, Russ

Let's make your shop easy today.

Fresh ideas for tonight

Quality you can trust, savings you'll love.

FRESH
for you

Current list

Today's New World list

Current shop

Getting your shop ready

ShelfQuest is checking your store and list.

New World List

Add an item

Lists

Shopping lists

Route-ready and unresolved items stay together until you are ready to shop.

Current list

Today's New World list

More

Useful extras

Product tools, display settings, account access, and supporting features.

Published live catalogue

Every current special

The complete active feed for your selected store, including catalogue matches, shelf locations, and national deals that have not mapped locally yet.

...Deals ...Mapped ...Departments ...On list

Loading the complete specials feed...

Published design standard

Russell look & feel

The reference-led customer standard applied across ShelfQuest. This is a governed system, not a single polished screen.

Direction

Official brand. Retail calm. Real food.

White space carries the interface; red signals action; photography proves freshness; content stays compact enough for a working shopper.

19Screens 15Core patterns 4State families 442Reference width

01 / Foundations

Colour and type

Action red#E31837
Retail ink#171719
Success green#167A45
Surface#FFFFFF
Canvas#F6F6F7
Divider#E7E7EA
Fresh ideas for tonight
Every current special
Clear product, price, place, and next action without marketing clutter.
PUBLISHED CUSTOMER STANDARD
406 x 269Fresh hero 198 x 151Task card 18 / 10Gutter / gap 11pxLarge radius

Brand authority: official New World production SVG. High-resolution design authority: Russell's 883 x 1911 customer reference.

02 / Controls

Actions and inputs

03 / States

Feedback must explain the next move

Added to listThe route updates automatically.
Needs a shelf matchChoose an exact product to place it.
Map readyFollow numbered stops from the entrance.
No results yetBroaden the product name and try again.

04 / Retail patterns

Reusable customer components

New World masthead Store selector pill Freshness hero Shortcut tile Reward metric Shopping row Specials card Product detail sheet Recipe card Ingredient selector Scanner frame Route stop Floor map Empty state Five-tab navigation

05 / Screen inventory

Every governed surface

06 / Proof standard

Definition of done

  • The New World masthead is the official retailer SVG, never a generated or redrawn approximation.
  • One visible routed screen and one persistent navigation model.
  • No broken imagery, duplicate IDs, horizontal overflow, or clipped text at 320px.
  • Live specials remain actionable through list, product, and map workflows.
  • Backend contracts, authentication, store data, and route calculation stay intact.
  • Installed PWA receives the same shell, imagery, and catalogue experience.

Phone app mode

Add ShelfQuest to this phone

It opens like an app, but you choose the install.

ShelfQuest can open from your home screen when your browser offers it. On iPhone and iPad, use Safari's Share button.

  1. Open ShelfQuest in your phone browser.
  2. Choose the browser install or Add to Home Screen action.
  3. Launch ShelfQuest from the new home-screen icon.

ShelfQuest will show the right instructions for this browser.

Choose store

Choose your store

Pick the local New World shop for today's list. ShelfQuest uses shelf markers and product locations to guide the trip.

Privacy & family safety

Family-safe by design

Parent or guardian stays in control

Adults stay in charge, with no child accounts or open chat.

Scan-based in-store location

ShelfQuest uses shelf and product scans to work out where you are in store. It does not rely on background GPS.

Clear guidance through the store

Store data helps ShelfQuest suggest practical routes and keep family mode structured.

26k products

Product catalogue

Browse image-first recommendations or start typing to narrow the Pioneer range.

Meal Inspiration

Recipes from what you have

Tell ShelfQuest what you bought or already have in the pantry or fridge, then choose how many people you are feeding.

Cook with what you have

What is in your pantry or fridge?

Separate items with commas. ShelfQuest will show what each recipe uses and what else you would need.

Store quiz

Answer, learn, and earn

The store sets these short questions and the reward. Answer keys are checked securely after you submit.

Activity

Shopping activity

Saved milestones and list activity load after sign-in.

Family mode

Choose an optional family activity

Guardian in control

Pick a child-safe trail, start the quest, then scan products or shelf labels to progress.

Guardian settings

Scanner

Scan an item or shelf

Product barcode or shelf marker

Tap Scan barcode, then point at a product barcode or shelf marker.

Clear scan feedback

ShelfQuest will tell you what was scanned, what changed, and what to do next.

Family Quest

Find the next clue

Parent route nearby. Keep the clue team together.

Result

Scan result

Store map

Find your next shelf

The supplied store floor plan shows the real shelf runs, departments, entrance and checkouts. Follow the numbered marker for your next stop.

Map is optional support

Start a route from your list, or scan once to mark where you are.

Quick route

Main List Route